This is a review of Robert Cialdini's "Power of persuasion" (a ~1h talk in which he describes some basic ways of influencing people).
I recommend you to go through the original video, but if you have a shortage of time, you can take a look at my notes.
I needed the space on my whiteboard - so I got a sudden motivation to digitize its contents before clearing it.
A mind-map (click to enlarge) and its text equivalent were generated in XMind:
Reactions to "thank you"
"It was nothing"
"Don't mention it"
"I'm sure you'd do the same for me"
"I'm glad I could help"
- Not losing
- Those who are like you
- Those who like you and tell you about it
- Start with bad news
- Continue with good news
Show you have knowledge in the field,
that you understand the pros and cons;
establish yourself as an authority
Moments of power
- After "no"
- After "thank you"
- Getting commitment
_Will you_ let me know if you decide to drop out?
... waiting, please call now
... if busy, please call again
Receive a "No"
Don't forget not to abuse this knowledge.
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